What Recession???

December 22nd, 2008

I find it amazing how fast a lot of people are jumping on the recession band wagon. A business owner just the other day was sharing with me how tough things were and how it was going to get worse and on and on…
When he asked me how I’m finding it at the moment, I didn’t want to tell him that business is booming for us, so I tamed it down and shared with him that if he wasn’t getting his desired results maybe he should try doing things a little different…
He snapped, I don’t care what anyone says there’s nothing you can do to make someone walk through that door. I felt sorry for this person, but until he’s prepared to remove the blinkers and have an open mind, he’s un-coachable.
On the flip side I hope you can see why I keep going on about the massive opportunity’s out there in the market place for those who invest in themselves first, learn how to play the game of business and the world is your oyster!!

Here’s a great example about a shoe salesman focusing on opportunity …

Two shoe salesmen go to an island where no one wears shoes. The first shoes sales man reports back to the sales manager “There is no opportunity on this island. No one wears shoes.”
The second shoe salesman excitedly reports back to his sales manager “This island represents an unbelievable opportunity. Not a single person has shoes.”

Same situation, totally different response.

Remember “What you focus on is what you get” and now is not the time to withdraw; now is the time to stay aggressive, see opportunities that others miss and continue reaping the rewards.

Here’s another example of a business thriving in challenging times… Microsoft

With the economy in the doldrums and the nation still reeling from Watergate, Bill Gates leaves Harvard and strikes an informal partnership with his friend Paul Allen to launch a company called Micro-Soft. Their first office? An Albuquerque motel room. The company chugs along, making software using the BASIC programming language, until 1981 during another recession, no less when Microsoft introduces MS-DOS, which catapults it to the forefront of the industry.

A shift in focus can change your life.

The future is what you make it!

Yours in success,

Aaron Parsons.

P.S. If you’re finding it tough going at the moment join our inner circle at: http://www.BusinessGrowthGuru.com

Get More Done in a Day than You Used to in a Month

December 16th, 2008

There are many success secrets to growing a profitable business and achieving more with less is a major one.

If there is one BIG thing that I’ve noticed separates the most successful entrepreneurs all over the world and everyone else is the high value they place on their time… And they’re always prepared to exchange money for time, as once time is used you can’t ever get it back, where as with money it is quite easy to get back when you know how.

All of us have the same number of hours in the day, yet some achieve so much more than others… Most people think if they are busy they must be achieving something and unfortunately for them there is a BIG difference between being busy and being effective…

The truth of the matter is you don’t necessarily have to be busy to be highly productive and achieve massive results.

Here’s the 6 keys for massive execution to get more from your minutes…

1. Mindset
First, you MUST have a big vision so you have total clarity on why you do what you do and how you will feel when it’s done. If you don’t know where you are going you will never get there! Maintaining a positive can-do mindset with a burning desire to succeed will keep you on track and push you when presented with obstacles.

2. Plan
Failing to plan is planning to fail. You must have a clear step-by-step action plan to follow and plan your days the night before. Unsuccessful people waste their life away by lacking the discipline to create a plan for what they want to make it a reality.

3. Laser Focus
Work your to-do list everyday. Number the tasks from 1-5 and work through the list from 1-5 until it is complete, then re-number in order of importance and continue the process. If you come to a stand still on a task, leave it and move onto the next one while you are waiting for whatever the hold up is. Most importantly focus on one task at a time. If you lose focus and try to do everything, procrastination will kick in and you’ll achieve nothing. Focus, focus, focus!!

4. Outsource
Work on the high value tasks and outsource the rest. There is no point in you doing a $5 an hour task for your business when you can be working on the $1,000 an hour tasks. Thanks to modern technology and the internet outsourcing has never been easier or cheaper. You can tap into an over qualified work force for almost any job for as little as 10% of what you’d normally have to pay at the touch of a button. You can only do so much yourself, outsource and prosper.

5. Systems
Systemize the repetitive tasks to save time and so you can delegate the task to another team member. Any task you have to do more than once in your business should be systemized. Remember systems run the business and people run the systems.

6. Militant Minutes
Shut yourself off from distractions. Block out times for uninterrupted work, preferably 1-2 hours at a time. Stop checking your emails regularly and other distractions… Check your emails twice per day and get your phone answered by your informed assistant to stop those costly distractions once and for all. Minutes matter and those who’ve been to my events will know from doing the time value exercise.

Think of that successful person you look up to and remember that they only have 24 hours in their day too… The one thing that is equal among all of us is the amount of hours in each day. The difference comes with those who work hard and those who work smart.

Once you start working smarter you will see a massive difference in your results and you will get more done in an average day than you used to in a month.

The future in what you make it!

Yours in success,

Aaron Parsons.
The Business Commandos
“Making YOU Rich in Business”

P.S. Visit: http://www.BusinessGrowthGuru.com to join our elite inner circle today and learn how to Attract More Clients than You can Handle, Break Free of the Daily Grind and Turbo-Charge Your Profit$

The Ultimate Entrepreneur Boot Camp

December 12th, 2008

Congratulations to all those who made The Ultimate Entrepreneur Boot Camp at the weekend… What a big 3 days it was and thank you to everyone for their kind words and testimonials.

Together we raised $3,010 for The Kids Under Cover Charity, with the majority coming form the Crunchie auction, when we blew the price objection theory right out of the water… The Crunchie was sold to David for $2,010, which in actual fact was an absolute steal for David - well done mate.

The point I was making with the auction was to make price the size of a 20 cent coin and the value the size of a family Pizza… And followed up with a range of strategies to achieve this outcome.

As for the money we raised, it was an example of the benefits a business can offer when you follow the right formula… not only can you have what you want, you can also help others you care about to get what they want.

A big thank you to everyone who contributed to the event and I’m sure those of you who made it are busy implementing the strategies from the 31 page workbook.

Due to the success and positive feedback we got from the event, plans are already underway for a bigger and better one in 2009… so stay tuned.

Yours in success,

Aaron Parsons.

Give Your Products Away For FREE

November 27th, 2008

One of the fastest ways to grow your business is to give your products away for free allowing people to try before they buy. With this strategy you must know your lifetime customer value.

Let’s use a hairdresser as an example. The average value of a sale when a client comes in is $60. Minus the $20 cost to service the sale, which leaves $40 in profit. A client returns on average 8 times per year, which makes them worth $320 in profit per year. And on average each client stays with the business for 4 years, which makes every new client that comes in the door worth $1,280 on average to the hairdresser.

If this hairdresser offered his service FREE for first timers, in most cases he is giving away $60 to make $1,280. Not a bad deal at all!

Too many business owners and entrepreneurs today still struggle with this concept, but as you can see with this example, providing you know your numbers and the odds are stacked in your favor, it makes good sense to give your product away for free to attract more new business.

I also know of a Deli that used this concept when they first opened for business. They did their maths and figured rather than spend a fortune in advertising, it was cheaper to give away FREE lunches for a whole week, which they did and their business went Gangbusters from day 1.

Now a key concept to employ when using this strategy is to combine some magnetic marketing with it to help get the new client into the habit of shopping with you. Here’s what I mean; If we use the hairdresser example, the first step involves giving away the first haircut free, then before they leave hand them a coupon to be redeemed in the next 60 days for a special offer for their next haircut. Then when they come back the second time do the same again with either the same offer or a different offer to attract them back to you and after that the majority will stay on as repeat clients.

There are countless other examples of this powerful strategy and I’m sure you get the concept.

Yours in success,

Aaron Parsons.

P.S. The Ultimate Entrepreneur Boot Camp is only a week away, only a few seats left, book yours now at: http://www.TheUltimateEntrepreneurBootCamp.com

Take Away Selling…

November 21st, 2008

Take away selling is when people can identify how buying from you can benefit them, but it’s not easy for them to reach you. It’s like they can see it, but they can’t have it, which makes them want it more.

One of my clients who uses this strategy well is a farrier and in the farrier business it is unheard of to have to make an appointment every 6 weeks with the farrier. Well that’s exactly what my clients have done, they’ve essentially said if you want to do business with us this is how it has to be, which has helped position them at the top of their field.

Think about it, which farrier would you think is best, the one that you can call up today and get an appointment or the one that you have to book in regularly 6 weeks in advance.

Nobody wants to see the wise man at the bottom of the mountain, so position yourself at the top of the mountain.

What you’re essentially projecting is that they need to qualify in order for you to work with them.

Before the sale your prospect can see it, but can’t quite get their hands on it.

After the sale is when they get to see all and get full access to you.

Take way selling is extremely powerful from a psychological perspective. Everybody wants what they can’t have and also like to be a part of an exclusive club.

Yours in success,

Aaron Parsons.

P.S. The Ultimate Entrepreneur Boot Camp is almost here, there’s people coming from all over Australia and even some from New Zealand and the United States. Here’s your chance to discover the ‘Missing Link’ to your success… Secure your seat at: http://www.TheUltimateEntrepreneurBootCamp.com

Most People Spend Their Life Earning a Living, Rather Than Designing Their Life!!

November 1st, 2008

Time your most priceless asset! It amazes me the amount of people who get blinded by the value of money and don’t think twice about wasting their precious time. The thing is once you spend your money it is quite easy to get back when you know how, but when you use a portion of your time it is gone forever.

Particularly in the field of entrepreneurial education that I have personally invested thousands of dollars in myself to fast track my learning curve. I still see countless people avoiding investing in an education package that will shave 10 years off their learning curve because of the financial investment, which is very cheap in most cases.

And the crazy thing is by the time they spend 10 years learning the slow expensive way, things will have changed and they will need to move on to something else.

The smart entrepreneurs don’t think twice about investing in themselves and one of the biggest benefits is if something happens and the money gets lost, those who’ve invested in their own knowledge will soon have the money back again because they know how to acquire it.

A great example about time management comes from a college professor; He sat a bowl on the desk in front of the class and filled it till it was piled up and overflowing with big rocks. He asked his class is the bowl full?

Yes, they replied.

The professor then poured small rocks in to the bowl until he couldn’t fit anymore in between the big rocks and asked the class if it was full now…

Yes, they replied.

Then he reached for the sand and started filling the bowl further with sand shaking the bowl so that it filled in the gaps, what about now the professor said?

At this time the class had no response they weren’t sure.

To finish the experiment the professor grabbed a jug of water and used that to fill up the bowl as much as it would take and then said to the class what is the point of this experiment.

The point is if you don’t prioritize your time and schedule your big rocks first (the things important to you), you will end up filling your life with sand (unimportant tasks) and their will be no room left for the big rocks that are important to you.

Unfortunately for most people they don’t put the time in to identifying what they really want or planning how to get it, which results in them wasting their precious time and life busying themselves with unimportant tasks.

Focus on the big rocks.

The future is what you make it!

Yours in success,

Aaron Parsons.

P.S. If you haven’t reserved your seat for http://www.TheUltimateEntrepreneurBootCamp.com You had better do it fast. We have people coming from all over Australia and even America to take advantage of what will be shared at this closed door event. Seats are filling fast and once they’re gone, they’re gone (limited by venue). Book yours NOW at: http://www.TheUltimateEntrepreneurBootCamp.com

Disaster or Opportunity?

October 23rd, 2008

With all the negatives flying around at the moment who better to listen to than the worlds greatest investor… Here’s an article I’m sure you’ll find valuable from Warren Buffet.

Buy American. I Am. by Warren Buffett

The financial world is a mess, both in the United States and abroad. Its problems, moreover, have been leaking into the general economy, and the leaks are now turning into a gusher. In the near term, unemployment will rise, business activity will falter and headlines will continue to be scary.

So … I’ve been buying American stocks. This is my personal account I’m talking about, in which I previously owned nothing but United States government bonds. (This description leaves aside my Berkshire Hathaway holdings, which are all committed to philanthropy.) If prices keep looking attractive, my non-Berkshire net worth will soon be 100 percent in United States equities.

Why?

A simple rule dictates my buying: Be fearful when others are greedy, and be greedy when others are fearful. And most certainly, fear is now widespread, gripping even seasoned investors. To be sure, investors are right to be wary of highly leveraged entities or businesses in weak competitive positions. But fears regarding the long-term prosperity of the nation’s many sound companies make no sense. These businesses will indeed suffer earnings hiccups, as they always have. But most major companies will be setting new profit records 5, 10 and 20 years from now.

Let me be clear on one point: I can’t predict the short-term movements of the stock market. I haven’t the faintest idea as to whether stocks will be higher or lower a month — or a year — from now. What is likely, however, is that the market will move higher, perhaps substantially so, well before either sentiment or the economy turns up. So if you wait for the robins, spring will be over.

A little history here: During the Depression, the Dow hit its low, 41, on July 8, 1932. Economic conditions, though, kept deteriorating until Franklin D. Roosevelt took office in March 1933. By that time, the market had already advanced 30 percent. Or think back to the early days of World War II, when things were going badly for the United States in Europe and the Pacific. The market hit bottom in April 1942, well before Allied fortunes turned. Again, in the early 1980s, the time to buy stocks was when inflation raged and the economy was in the tank. In short, bad news is an investor’s best friend. It lets you buy a slice of America’s future at a marked-down price.

Over the long term, the stock market news will be good. In the 20th century, the United States endured two world wars and other traumatic and expensive military conflicts; the Depression; a dozen or so recessions and financial panics; oil shocks; a flu epidemic; and the resignation of a disgraced president. Yet the Dow rose from 66 to 11,497.

You might think it would have been impossible for an investor to lose money during a century marked by such an extraordinary gain. But some investors did. The hapless ones bought stocks only when they felt comfort in doing so and then proceeded to sell when the headlines made them queasy.

Today people who hold cash equivalents feel comfortable. They shouldn’t. They have opted for a terrible long-term asset, one that pays virtually nothing and is certain to depreciate in value. Indeed, the policies that government will follow in its efforts to alleviate the current crisis will probably prove inflationary and therefore accelerate declines in the real value of cash accounts.
Equities will almost certainly outperform cash over the next decade, probably by a substantial degree. Those investors who cling now to cash are betting they can efficiently time their move away from it later. In waiting for the comfort of good news, they are ignoring Wayne Gretzky’s advice: “I skate to where the puck is going to be, not to where it has been.”

I don’t like to opine on the stock market, and again I emphasize that I have no idea what the market will do in the short term. Nevertheless, I’ll follow the lead of a restaurant that opened in an empty bank building and then advertised: “Put your mouth where your money was.” Today my money and my mouth both say equities.

Warren E. Buffett is the chief executive of Berkshire Hathaway, a diversified holding company.

Something to think about…

Yours in success,

Aaron Parsons.

Your Success Compass!!

October 17th, 2008

As it was put by the great Henry Ford -
“Whether you think you can or think you can’t you’re right”

If you find yourself reading book after book, attending seminar after seminar and still not getting your desired outcome this may be the most important article you ever read…

Every person on the planet has a part of their brain that acts as a centre of arousal and motivation.

This powerful part of your brain is called your reticular activating system (RAS) and it works by filtering the barrage of information supplied by all your senses and passing on only what is believed to be the important stuff.

The great news for you and all of us is that it can be trained… Click Here

In just the same way that you can hear your name spoken in a crowded, noisy room, you can train your RAS to be receptive to whatever you choose. Good or bad, failure or success.

You know when you decide to buy a new car, a yellow commodore for this example… all of a sudden you start seeing yellow commodores everywhere. That’s your RAS at work. See previously you weren’t focused on yellow commodores and once your focus changes so does your reality!

Your RAS can be used as Your Automatic Goal Seeking Mechanism.

Break the shackles today and book your seat at:
http://www.TheUltimateEntrepreneurBootCamp.com

If you basically tell yourself to seek out a brilliant, cash-generating opportunity - you will become aware of one much quicker than if you don’t.

Unfortunately it works both ways, your RAS can also be your worst enemy.

Most people focus on what’s not working in their lives and as a result their RAS attracts more of the bad stuff to them because that’s what they are focusing on.

And just like a heat seeking exocet missile your RAS will ignore everything else.

For instance, say you’re presented with an opportunity to quad ripple your profit and transform your life, if it doesn’t match your existing programming, then you may believe this isn’t possible for you and it will be filtered out and discarded by your RAS as irrelevant.

Simply because it’s outside of your comfort zone, it’ll provide you with REASONS why it’s not possible.

In life we have two things - REASONS or RESULTS. The trouble is REASONS will never help you live the life you want and deserve.

Take responsibility recalibrate your RAS and start turning your dreams into reality now!

Your first step is to reserve your place at:
http://www.TheUltimateEntrepreneurBootCamp.com

The future is what you make it!

Yours in success,

Aaron Parsons.

P.S. You get over $500 in amazing bonuses including DVD’s of American greats Joe Sugarman - Triggers & Persuasion, Mitch Carson - Black Belt Marketing and Stephen Pierce - Creating Wealth in Your Online Business.

P.S.S. Here’s a snapshot of our “Dream-Team” speaker line-up:

  • Aaron Parsons – How to Attract More Clients Than You Can Handle, Break Free of The Daily-Grind & Turbo-Charge Your Profit$
  • Wayne Berry - Sales Success
  • Reuben Buchanan - Building Wealth Through Business
  • Rik Schnabel - Mindset
  • Andrew Clacy - Internet Marketing for BIG Money
  • Adam Davis - SEO Secrets
  • Dean Kennedy - Copywriting & The Art of Persuasion
  • Kristin Usher – Unlocking Hidden CA$H
  • Rashid Kotwal – How To Be Famous in 90 Days

You will walk away with a step-by-step success blueprint!! Check out my
“You Profit or I Pay You” Guarantee
at:
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RECESSION or The Greatest Opportunity in History…

October 11th, 2008

Who better to listen to in the current economic environment then the great man himself… Warren Buffet. Watch this video and pass it on to your friends.

Yours in success,

Aaron Parsons.

The Most Powerful Sales Weapon

October 7th, 2008

The harsh reality is that we live in a nation of cynics and justifiably so when you look at the facts. People have been lied to and cheated too many times.

Bill Clinton the former president of The United States, blatantly lied to the people who voted him into office and entrusted him to lead them.

In Australia a lot of people link the word entrepreneur to Alan Bond, etc.

The list of reasons why people are so skeptical today is long, which brings us to the all important point of PROOF!

You must back up everything you say with proof that what you say is true. People will be thinking why should they believe you and it is up to you to back up every statement you make with an abundance of PROOF!

You can do this with any of the following;

· Testimonials

· Demonstrations

· Facts

· Statistics

· Guarantees

· Pictures

· References

· Endorsements

· Case Studies

The most powerful is a testimonial and even more effective with a photo, audio or video is the most effective today. When someone else is saying good things about you is much more powerful than self promotion.

It’s important to be specific with your claims and with your PROOF especially with testimonials. A poor testimonial would read something like; “Grew our profits by 100%”, where as a much more effective testimonial would be; “Our bottom line profits have increased by 108.4% in the last 5 months thanks to The Ultimate ATTENTION Marketing Success System”. Note how the second testimonial was much more specific, which made it more believable.

As you will have seen with infomercials, celebrity endorsements are extremely powerful too.

Yours in success,

Aaron Parsons.

P.S. Don’t forget to reserve your seat for The Ultimate Entrepreneur Boot Camp. Visit: http://www.TheUltimateEntrepreneurBootCamp.com and use “blog” as the promo code to claim your Free seat now!!